Mencius Moldbug said the following concerning his concept of the ‘Antiversity’:
“In the First Step, we built the Antiversity – a new intellectual power supply for USG. In the Second Step, patriotic Americans peacefully exercise their democratic rights to disconnect the present power supply, the University, and plug in the Antiversity. Once the Antiversity holds full sovereignty, it continues the Procedure, dissolving USG and replacing it with a New Structure of its own design. America under the New Structure is the Third Step – to be considered later.”
I am very glad to report that while there may be no tangible antiversity in the United States yet, it seems that Russia is witnessing one take shape in the form of a new media outlet, as reported by online publication FT.
Now, it’s worth addressing that Russia has a far more unified media front than the United States. Most people get their news via the recently restructured RIA Novosti in some form or another. They operate the infamous ‘Russia Today’ news service which along with Al Jazeera competes for the market share of the world’s population who are distrusting of outlets such as CNN or the BBC. Like most dominant news services around the world, RIA Novosti presents the party line of their respective government. They are not ‘more fair’ or ‘more balanced’, they just present an opposing perspective to the kind of state-run media you’d find in the West. Because of this, they will publish great hidden truths, or great concocted lies depending on the interests of the Russian elite. Nobody can really fault them for this. It is their job. The duplicitous nature of their game is rather obvious when one can see stories on the same day pushing far left and far right agendas. This is because their modus operandi is to cause as much heartache for the West as they can. If it means talking about the plight of the Palestinians, fine. If it means talking about the social decadence of cosmopolitan Western capitals, fine. So long as it gets the job done.
But now, meet Tsargrad TV, the brainchild of Russian business tycoon and fast-rising power player Konstantin Malofeev who made his fortune as a private equity manager for Marshall Capital Partners. The country’s foremost lobbyist for the points of view of the Russian Orthodox faithful, views which the priesthood themselves seem to find hard to give a forceful voice to, Malofeev has largely slipped under the West’s radar of persona-non-grata, at least until the war in Ukraine during which he was sanctioned. You won’t often hear this man’s name, but both Putin’s longevity as well as his ideological turn to the right can at least be partially credited to the influence of Malofeev.
At university, Malofeev had a religious conversion to Orthodoxy and has held fast to the religion ever since, not wavering from Traditional Christian teachings, and cultivating his image as such which definitely made him stand out in a time where religion among the Russian Federation’s upper echelon’s was anomalous. In 2014, Malofeev financed a secretive meeting of political and academic figures on the European far right in Vienna, proving that his influence extends beyond Russia’s borders, and he has even been accused of being the primary catalyst for Russia’s annexation of Crimea. His delve into the world of media and public information is just the latest of many ventures he has undertaken, but could be the most significant.
Oligarchs who tried to create media empires were quickly shut down in the early 2000s, but Malofeev remains untouched thanks to his connections and much appreciated support of the current administration. You might ask why he would do this if he is a devout believer in Putin’s regime. After all, the state has a media apparatus already. The reason is clear. He is part of the tsarist undercurrent in Russian society, the shadow in the background of the present swamp of opportunism, the bear which for now only whispers in the right ears rather than roaring.
“We’ve always stuck to our Orthodox, patriotic, imperialist positions. The mainstream hasn’t.”
Arguably this is a perfect storm scenario. You had the right man, Malofeev, willing to do it, but it should be a lesson to all Reactionaries who want to make headway in their resistance struggle against the Modern World. We’re stuck in this age, but Moldbug is right when he fails to recommend passivity. The antiversity, an alternate source of knowledge and education based not on the dogmas of the Cult of Progress, but instead on timeless truths, our truths, is possible. The article even says that the key demographic that Tsargrad will appeal to is young Russians, countering the popular view that rightism is an ideology of the elderly. One of its front line anchors is only twenty-six! They have Jack Hanick on board who was one of the original founding producers of Fox News (which you might remember at its inception, was rather game-changing). This has the hallmarks of a potentially very successful project.
If you want to influence a direction, a current, but most importantly people themselves in a given system, you have to control the means of information. Should the enemy control these, it does not matter how right you are or how well you can deconstruct an opposing position, you will be lost in static. To build a sphere with its own language, its own code of understanding, its own agenda, and to harness its power to reach aims; this is a true achievement. Something like Tsargrad TV, should it succeed, provides a blueprint to what the ambitions of the Reactosphere should be geared towards, the inception of a competitive order in information which will steal what we might call the ‘cognitive elite’ from the clutches of Modernity. Our task is of course a game with higher walls to overcome. Our self-declared masters are not a disengaged maze of oligarchic interests, but a band of zealots for a satanic motivation, a motivation they will defend to the death. We have a long way to go.
Hanick, perhaps unaware of what he’s getting himself into, bemusedly states the following about the new channel, that it is intended to be “Byzantium meets the 21st Century”. I’ll raise my glass and say, here’s to that.
adrift through the Dardanelles.
Her masts, backs straight,
composed as Venetian dames
in familiar basse danse.
Sunset floats amongst the sea mist
silhouetting the capital’s skyline.
The holy dome of the Αγία Σοφία
eclipses the light.
The Lady makes port,
at the City on the Seven Hills.
Gentle entrance to the beating heart
of the bustling district.